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11x is an AI digital worker platform for sales and GTM teams with Alice (AI SDR) and Julian (AI Phone Agent) for autonomous prospecting and meeting booking.
Sales
8.5Alice autonomously executes the full SDR workflow — lead identification, multi-channel outreach, reply handling, and meeting booking — covering the outbound pipeline generation process that typically requires a dedicated human SDR team; effective at scale (10,000+ sends) for enterprise sales teams with structured ICP and sales ops support.
Lead Generation
8.8400M+ verified contact database with real-time company signals and website visitor tracking enables lead identification without a separate data provider; buying signal monitoring identifies prospects showing active purchase intent for prioritised outreach sequences.
Automation
9.2Multi-channel sequence automation across email, LinkedIn, phone, SMS, and WhatsApp executes from a single workflow; reply classification handles inbound prospect responses automatically without human triage; calendar integration enables direct meeting booking without SDR involvement in scheduling.
Marketing
7.5Website visitor identification and buying signal tracking inform account-based marketing targeting; multi-channel outreach supports awareness and event sign-up campaigns; platform is primarily optimised for outbound pipeline generation rather than broader marketing campaign management.
Customer Support
7.8Julian AI Phone Agent handles inbound lead qualification within seconds of inquiry and routes qualified prospects to human sales reps; claimed +61% inbound conversion rate improvement; limited to inbound sales qualification workflows rather than general customer support ticket management.
11x is an AI digital workforce platform for mid-market and enterprise sales and GTM teams. Its flagship product, Alice, is an AI SDR operating 24/7 to prospect, execute multi-channel outreach (email, LinkedIn, phone, SMS, WhatsApp), classify replies, and book meetings autonomously. Julian is an AI phone agent handling inbound lead qualification and routing. The platform includes a 400M+ verified contact database, website visitor tracking, buying signal monitoring, and CRM integration (Salesforce, HubSpot). Pricing is not published publicly and requires a sales engagement; third-party estimates place costs at approximately $5,000/month with annual contracts typically ranging $50,000–$90,000/year. Generic outreach output is the most consistently reported limitation across user reviews; the platform requires a high-volume approach (10,000+ sends) and significant ops investment before delivering measurable pipeline.
Pricing
| Plan | Model | Usage Limits | Price |
|---|---|---|---|
| Enterprise | Alice AI SDR v2026 — 24/7 outbound prospecting, multi-channel sequences (email/LinkedIn/phone/SMS/WhatsApp), reply classification, autonomous meeting booking, ICP targeting, 400M+ contact database, website visitor tracking, buying signal monitoring, CRM enrichment, proprietary mailbox deliverability infrastructure; Julian AI Phone Agent — inbound/outbound voice qualification and routing; both workers available as separate or combined licenses | Annual contract required; no monthly self-serve; entry configuration commonly referenced as ~3,000 contacts/month; higher contact volumes negotiated separately; Alice (AI SDR) and Julian (AI Phone Agent) priced as separate digital worker licenses; 20% discounts negotiable on 18-month commitments; short-duration paid pilots (30–90 days) may be negotiable with pilot fee applying toward annual contract; no public rate card | custom, contact sales |
Alice operates 24/7 across time zones executing the full prospecting and outreach workflow for sales teams — ICP identification, multi-channel contact, reply classification, and meeting booking — covering the pipeline generation volume that a human SDR team produces without headcount scaling; most effective for teams with structured ops support and high-volume outreach requirements (10,000+ sends monthly).
Enterprise teams with annual contracts ($50,000–$90,000/year), dedicated RevOps support, and established ICP get the most from the platform's database, signal monitoring, and multi-channel automation capabilities; executive leadership changes at 11x in early 2026 raised questions about long-term platform stability that enterprise procurement teams should evaluate during contract negotiations.
Annual contract requirement and estimated $5,000/month minimum make 11x inaccessible for pre-Series A startups without established pipeline and sales ops; founder-led teams report setup overhead and opaque pricing as barriers to rapid evaluation; tools with transparent self-serve pricing (AiSDR at $900/month, Instantly.ai) are more accessible alternatives at this stage.
Multi-channel outreach automation and multi-client ICP configuration can cover agency prospecting workflows for client lead generation; the platform's volume-first approach and annual commitment structure create per-client cost overhead that makes economics challenging for agencies managing multiple lower-volume client accounts simultaneously.
Consider These Instead
Choose AiSDR when transparent pricing at $900/month (quarterly), precision intent-signal-based targeting, and a turnkey setup with dedicated GTM engineer onboarding are preferred over 11x's high-volume approach and opaque annual contract — AiSDR's real-time web signal sourcing targets prospects with active buying intent rather than running volume-first outreach. Choose Instantly.ai when lower-cost email outreach automation with transparent monthly pricing, unlimited sending accounts, and a self-serve trial are the priority — Instantly provides the email sending infrastructure and sequence automation for teams who want control over the outreach process rather than handing it to an autonomous AI worker. Choose Clay when highly personalised, research-driven outbound enrichment and workflow automation with CRM integration at a lower price point than 11x is the priority — Clay's dynamic enrichment tables personalise outreach using real-time data without requiring an annual enterprise contract.
