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Apollo.io

FreemiumSales & CRM Last updated: April 13, 2026

Apollo.io is an all-in-one B2B sales intelligence and engagement platform with 275M+ contacts, multi-channel sequencing, and a built-in dialer starting at $49/user/month.

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Our General Score

7.9/10

Functionality8.5

Features8.2

Usability8.8

Value9.0

Integrations7.5

Reliability6.5

Plans & Pricing

Model

Full database access (275M+ contacts); 65+ search filters; Chrome extension; basic sequences; Gmail only

Usage Limits

5 mobile credits/month; 10 export credits/month; unlimited email credits (fair use; 10,000/month corporate domain cap); Gmail-only email connection; no A/B testing; no Salesforce/HubSpot native integration

Use Cases

Lead Generation

8.8

275M+ contacts filterable by 65+ attributes including job title, company size, funding stage, technographics, and hiring intent; intent data via Bombora/LeadSift surfaces accounts actively researching relevant topics; free tier provides genuine database access with no credit card, allowing list quality validation before financial commitment.

Sales

8.5

Built-in multi-channel sequences combining email, US dialer, LinkedIn tasks, and SMS reduce tool sprawl for SMB and mid-market teams running under 500 emails/day; AI-assisted email writing on Professional generates personalised outreach from contact context; Organisation plan international dialer serves global outbound teams; reported email accuracy of 65–80% and 15–25% bounce rates require supplementary verification for quality-sensitive campaigns.

Marketing

7.5

Account-level intent data and job change alerts support ABM trigger-based outreach; CRM enrichment auto-updates HubSpot or Salesforce contact records with fresh firmographic data; marketing use cases are secondary to outbound sales workflows and lack the advertising integration and campaign analytics of dedicated marketing platforms.

Automation

7.8

Rule-based workflow triggers enrol contacts in sequences based on CRM field changes, prospect behaviour, or job changes; bi-directional Salesforce and HubSpot sync propagates Apollo activity data automatically; automation depth trails dedicated sales engagement platforms like Outreach and SalesLoft for complex branching logic.

Research

7.5

65+ filter attributes including org chart data, technographics, and VC funding stage support account research and ICP validation; job change alerts surface timing signals for outreach; intent data identifies in-market accounts; ZoomInfo provides deeper org chart data, direct dial accuracy, and intent signal coverage for research-intensive enterprise teams.

Platforms

WebiOSAndroidAPIBrowser Extension

Capabilities

Context WindowN/A

API PricingVaries

Image Generation✗ No

Memory Persistence◑ Partial

Computer Use✗ No

API Available✓ Yes

Multimodal✗ No

Open Source✗ No

Browser Extension✓ Yes

Overview

Apollo.io is a B2B sales platform combining a 275M+ contact database across 73M+ companies with built-in outreach tools — email sequences, a power dialer, LinkedIn tasks, and AI-assisted writing — in a single subscription. It serves as both a data source and a sales engagement layer, reducing the need for separate tools like Outreach or SalesLoft for teams running moderate outbound volume. Paid plans start at $49/user/month annually with a functional free tier requiring no credit card. A unified credit system governs all data actions; phone number reveals cost 8x more than email reveals, credits expire monthly with no rollover, and overages cost $0.20 each. Email accuracy ranges from 65–80% per user reviews with reported bounce rates of 15–25%. Apollo's LinkedIn page was delisted in early 2025 due to platform policy violations.

Pricing

Plans & Pricing

Plan	Model	Usage Limits	Price
FreeFREE	Full database access (275M+ contacts); 65+ search filters; Chrome extension; basic sequences; Gmail only	5 mobile credits/month; 10 export credits/month; unlimited email credits (fair use; 10,000/month corporate domain cap); Gmail-only email connection; no A/B testing; no Salesforce/HubSpot native integration	Free
Basic	All Free features; advanced filters (technographic, funding, VC stage, job postings, revenue); meeting scheduler; email open/click tracking; Salesforce + HubSpot native sync; US dialer (limited)	~5,000 credits/month; advanced filters (technographic, funding, revenue); meeting scheduler; email tracking; Salesforce and HubSpot native integration; US dialer (limited minutes)	$49/user/month annual or $59/month
Professional	All Basic features; unlimited sequences with A/B testing; AI-assisted email writing; AI email suggestions; full intent data; US dialer with recordings; LinkedIn task automation	~10,000 credits/month; unlimited email sequences; A/B testing; AI-assisted email writing; US dialer with call recordings; advanced reporting; intent data topics	$79/user/month annual or $99/month
Organization	All Professional features; international dialer; call recordings with AI insights (8,000 mins); unlimited custom reports; SSO; advanced security; custom permission profiles; custom API access	~15,000 credits/month; international dialer; call recordings + AI insights (8,000 mins); unlimited customisable reports and dashboards; advanced security configurations; SSO; custom permission profiles	$119/user/month annual or $149/month, minimum 3 users

Key Features

275M+ contact database across 73M+ companies searchable by 65+ filters including technographics, VC funding stage, job postings, hiring intent, and org chart position
Multi-channel sequences combining email, US dialer (Professional+), international dialer (Organisation), LinkedIn tasks, and SMS from a single workflow
AI-assisted email writing generating personalised outreach drafts from contact context and sequence goals on Professional and above
Intent data via Bombora and LeadSift surfacing accounts actively researching relevant topics for timing-based outreach on Professional and above
Chrome extension enabling contact reveal and sequence enrolment directly from LinkedIn profiles and company websites without leaving the browser
Bi-directional CRM sync with Salesforce and HubSpot auto-propagating Apollo activity data and enriching existing records with updated firmographic information

Pros & Cons

Pros

Transparent self-serve pricing from a functional free tier to $119/user/month with no sales call required — in direct contrast to ZoomInfo's minimum $15,000/year opaque enterprise contract model
Consolidates contact database, email sequencing, dialer, LinkedIn outreach, and CRM sync in one subscription — replacing Outreach/SalesLoft plus a data vendor for teams under 500 daily emails
SOC 2 Type II, ISO 27001, and GDPR compliance confirmed — sufficient for most SMB and mid-market security requirements without enterprise vendor approval processes
Job change alerts and intent data on Professional identify timing signals that cold outreach without behavioural triggers misses, improving reply rates for teams that activate them

Cons

Email accuracy of 65–80% and reported bounce rates of 15–25% exceed the under-5% industry benchmark — teams running quality-sensitive campaigns typically require supplementary email verification tools ($50–$200/month) adding to total cost
Credits expire monthly with no rollover — unused credits are permanently lost at cycle end, and phone number reveals cost 8x more than emails (8 credits vs 1), making phone-heavy prospecting far more expensive than headline pricing suggests
Auto-renewal requires 60 days written notice to cancel, and seat reductions are not permitted mid-contract — teams that downsize face paying for unused licences until the annual contract renews
Apollo's LinkedIn company page was delisted in early 2025 due to LinkedIn policy violations — teams whose workflows depend on LinkedIn data enrichment or Chrome extension LinkedIn scraping face increased platform risk

Who It's For

Best For

Startups and SMBs wanting an all-in-one outbound prospecting platform replacing separate data vendor and sequencing tool subscriptions at under $100/user/month
Individual SDRs and small sales teams who need a verified contact database with built-in email sequences and can start on the free plan without credit card commitment
Mid-market sales teams running under 500 daily emails who want AI-assisted personalisation, intent data, and US dialer capabilities in a single Professional subscription
Revenue operations teams enriching and maintaining HubSpot or Salesforce CRM records with current firmographic data via Apollo's bi-directional sync

Not Ideal For

Enterprise teams requiring the highest US direct dial accuracy and real-time intent data depth — ZoomInfo's verified direct dials and Streaming Intent consistently outperform Apollo for phone-heavy enterprise outbound
Teams in EMEA or APAC regions where Apollo's data accuracy degrades materially — some users report 30–40% phone accuracy in non-US regions versus 75%+ in North America
High-volume senders exceeding 500 daily emails who need advanced deliverability infrastructure, branching automation, and enterprise-grade sequence logic — dedicated platforms like Outreach or Instantly are more appropriate
Teams unwilling to commit to annual contracts — the 60-day cancellation notice and no mid-term seat reductions create significant contractual inflexibility

Audience Scores

Sales Teams8.8

Professional at $79/user/month annual delivers unlimited sequences, A/B testing, AI-assisted email writing, intent data, and US dialer with recordings — a complete outbound stack without separate Outreach or SalesLoft subscriptions for teams under 500 daily emails; reported 15–25% email bounce rates mean delivery-sensitive campaigns require supplementary verification tools adding $50–$200/month.

Marketers7.5

Intent data topics on Professional identify companies researching relevant categories for ABM trigger campaigns; CRM enrichment keeps HubSpot contact records current for marketing automation segmentation; Apollo is primarily an outbound sales tool and lacks the campaign reporting, landing page, and ad platform integrations that marketing operations teams require.

Startups9.0

Free plan with no credit card provides genuine database access for founders validating ICP before investing in paid prospecting tools; Basic at $49/user/month annual bundles a 275M+ contact database with built-in sequences at a cost that replaces separate database and sequencing tool subscriptions; no annual contract required on lower tiers enables month-to-month flexibility.

Small Business8.5

Professional at $79/user/month annual consolidates contact data, sequencing, dialer, and CRM sync in one subscription that would cost $200–$400/month across separate tools; credit expiry and phone number costs (8x emails) require careful usage planning; 3-user minimum on Organisation plan limits access to SSO and advanced security without committing to team pricing.

Use Cases

Lead Generation

8.8

Sales

8.5

Marketing

7.5

Automation

7.8

Research

7.5

Consider These Instead

When Not To Choose Apollo.io

Choose ZoomInfo when the organisation has a $15,000+/year budget, runs phone-heavy enterprise outbound requiring the deepest US direct dial database, or needs Streaming Intent data monitoring real-time buying signals from ZoomInfo's publisher network before reaching out. Choose Cognism when EMEA or APAC data coverage is the primary requirement — Cognism's phone-verified mobile data and Diamond Data programme provide materially better accuracy than Apollo in European markets, with GDPR-first compliance built into the data collection process. Choose Clay when highly customised prospect enrichment from multiple simultaneous data sources, AI-generated personalised research fields, and complex enrichment waterfall logic are needed beyond Apollo's single-database model — Clay aggregates 50+ data providers at usage-based pricing.