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Luma AI is an AI video and image generation platform for creators and agencies with Ray3 video models, Luma Agents, and multi-model orchestration including Veo 3.
Video Generation
9.5Ray3.14 generates physics-realistic 10-second cinematic video clips from text or image input with camera control and natural motion; Luma Agents additionally route generation through third-party models (Veo 3, Kling) providing access to multiple video AI architectures from a single interface and credit balance.
Image Generation
9.0Photon model generates images at 16 credits per 4-image batch; integrates with video workflows for image-to-video animation and as reference frames for video generation; accessed from the same Luma credit balance as video models without a separate subscription to standalone image tools.
Content Creation
8.8Multi-model access from a single platform enables creators to generate images (Photon, GPT Image 1.5), video (Ray3.14, Veo 3, Kling), and audio (ElevenLabs) through Luma Agents without maintaining separate subscriptions to each provider, covering the end-to-end creative asset pipeline.
Marketing
8.8Commercial use is included on all paid individual plans (Plus, Pro, Ultra) — generated videos and images are cleared for marketing campaigns, advertising, and commercial content without additional licensing; enterprise clients including Adidas, Dentsu, and Mazda use the platform for commercial creative production.
Design
8.5Ray3.14 camera control enables specification of camera angle, movement, and motion during generation — covering storyboarding, motion design, and visual reference creation workflows without post-production camera adjustment; Reframe adjusts aspect ratio (32 credits/second) for multi-format design deliverables.
Luma AI is a multimodal AI generation platform delivering text-to-video, image-to-video, and image generation through its Dream Machine interface. The Ray3.14 model generates 10-second physics-realistic video clips at 1080p; Photon handles image generation. Luma Agents orchestrate generation workflows across Luma's own models and third-party models including Google Veo 3, Kling 2.6, ElevenLabs, and GPT Image — accessible from a single credit balance. Pricing is credit-based: Plus at $30/month, Pro at $90/month (4x usage), Ultra at $300/month (15x usage); all plans include commercial use. Monthly subscription credits do not roll over. The API is billed separately from the consumer subscription with an independent credit wallet. Credit consumption varies significantly by model and resolution — a 10-second Veo 3 generation costs 3.5x more credits than Ray3 standard.
Pricing
| Plan | Model | Usage Limits | Price |
|---|---|---|---|
| Plus | Ray3.14 (primary Luma video model); Ray3 Draft SDR (lower-cost option); Photon (image generation); Luma Agents; third-party model access (Google Veo 3, Kling 2.6, Nano Banana, GPT Image 1.5, ElevenLabs via credit balance); commercial use | Base usage allocation via Luma Agents; Luma and third-party models (Veo 3, Kling, ElevenLabs, GPT Image); commercial use; guest collaborator edit access; trial credits on sign-up; monthly credits reset at billing date (no rollover); Top-Up credits available and roll over | $30/month or $300/year |
| Pro | All Plus models; 4x Luma Agents usage allocation | All Plus features; 4x usage via Luma Agents compared to Plus; monthly credits reset at billing date; Top-Up credits available | $90/month or $900/year |
| Ultra | All Pro models; 15x Luma Agents usage allocation | All Pro features; 15x usage via Luma Agents compared to Plus; monthly credits reset at billing date; Top-Up credits available | $300/month or $3,000/year |
| Enterprise | All Ultra capabilities; custom fine-tuning; dedicated training; enterprise commitments | All Team features; enterprise commitments; dedicated training; custom fine-tuning; enterprise clients include Publicis Groupe, Dentsu, Adidas | contact sales |
| Dream Machine API | Separate from consumer plans; text-to-video, image-to-video, video extension, camera control; independent credit system | Billed independently from consumer subscription; separate credit wallet; text-to-video, image-to-video, video extension, camera control; credits purchased independently | separate billing |
Plus at $30/month provides commercial-use Ray3.14 video generation, Photon image generation, and third-party model access (Veo 3, Kling, ElevenLabs) from a single credit balance — covering a solo creator's full visual asset production without separate subscriptions to each model provider; monthly credit non-rollover creates pressure to consume the Plus allocation before billing date for creators with irregular publishing schedules.
Camera control in Ray3.14 enables specification of camera motion, angle, and scene framing during generation, covering motion design and storyboard production workflows; image-to-video animation converts static design assets into video without re-creation from text prompts; Reframe adjusts aspect ratio post-generation at 32 credits/second.
Luma Agents multi-model orchestration routes tasks across Veo 3, Kling, Photon, and ElevenLabs from a single credit balance, enabling agencies to match source material to the optimal generation model per project without maintaining separate vendor relationships; enterprise clients (Publicis Groupe, Dentsu) validate commercial workflow applicability; Team plan SSO and spend limits cover agency team management (Team plan coming soon as of April 2026).
Dream Machine API provides text-to-video, image-to-video, video extension, and camera control programmatically; API credits are purchased and managed separately from consumer subscription credits — developers building on the API need a separate API credit wallet that is not shared with web app usage.
Runway
Full AI video studio with compositing, background removal, motion tracking, and generation in one environment; simpler flat per-second credit billing; stronger post-production tooling; from $12/month; no multi-model agent orchestration.
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Sora
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Pika Labs
Lower entry price; audio-reactive video; modify-region painting for selective motion control; narrower model portfolio; no multi-model orchestration or third-party model access via single credit balance.
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Kling AI
Accessible directly through Luma Agents; extended video length capability; lip-sync video; motion brush; standalone pricing available; Chinese origin raises data sovereignty considerations for some enterprise users.
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Kling AI
Third-party video model accessible via Luma Agents from the Luma credit balance; also available as a standalone platform for users requiring dedicated Kling access outside Luma.
ElevenLabs
AI audio generation service accessible through Luma Agents for adding AI-generated audio tracks and voiceover to Luma-generated video content from the same credit balance.
Consider These Instead
Choose Runway when a full AI video studio with background removal, motion tracking, compositing, and generation tools in a single environment is needed alongside text-to-video — Runway provides more post-production tooling than Luma's generation-focused interface and offers simpler per-second credit billing. Choose Kling AI (kling.kuaishou.com) when extended video length, lip-sync video, and motion brush for precise motion control in specific scene elements are priorities — Kling is accessible directly through Luma Agents but is also available as a standalone tool for users wanting dedicated access without Luma credit consumption. Choose Pika Labs when a lower-cost starting point for AI video generation with modify-region painting controls and audio-reactive video features is acceptable — Pika's pricing is lower than Luma Plus and covers social media video workflows without the multi-model orchestration overhead.