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Recraft is an AI image and vector generation platform for designers and brand teams with SVG output, brand style consistency, and text rendering in images.
Recraft V3 (core generation); standard queue; public outputs; 50 daily credits; Recraft-owned images
50 daily credits; public images only (visible in community gallery); images owned by Recraft; commercial use with limitations; 3 image uploads/day; no Creative Upscale; no private generation; no priority queue
Image Generation
9.5Recraft V3 generates true SVG vector graphics, raster images, icons, and mockups from text prompts; accurate text rendering of any size in generated images addresses a limitation of most competing diffusion models; Brand Style System maintains visual consistency across all generations within a project.
Design
9.5Native SVG output editable in Illustrator, Figma, Sketch, and Affinity Designer enables generated assets to integrate directly into professional design workflows without format conversion; batch icon generation with style consistency covers brand asset creation that requires regenerating sets of 10–50+ consistently styled icons.
Content Creation
8.8Custom hex colour palettes and style library (100+ presets including photorealistic, flat vector, 3D, watercolour, anime) cover social media, editorial, and marketing visual creation; mockup generator places generated designs on products and media for content presentation without separate mockup tool subscription.
Marketing
8.8Brand Style System applies consistent visual identity across marketing asset variants — ad creatives, social graphics, product visuals — without brief-by-brief style re-specification; accurate text rendering enables marketing graphics with readable copy embedded in generated images.
Personal Productivity
8.5Free plan's 50 daily credits provide functional access for personal projects; Basic plan at $10/month annual provides complete professional toolset at a lower entry price than Midjourney ($10/month) with the addition of vector generation, brand controls, and API access; image-to-vector conversion covers one-click SVG creation from existing raster assets.
Recraft is an AI design platform specialising in native SVG vector generation, raster images, icons, mockups, and brand-consistent visual assets. The proprietary Recraft V3 model generates true scalable SVG files editable in Illustrator, Figma, Sketch, and Affinity Designer; accurate text rendering of any size in generated images; and batch icon creation. The Brand Style System applies a user-defined visual identity across all AI generations using reference image uploads and custom hex colour palettes. Plans include Free (50 daily credits, public images, owned by Recraft), Basic at $10/month annual (1,000 credits, private, commercial rights), Advanced at ~$27/month annual, and Pro at ~$48/month annual. Credits do not roll over monthly. Creative Upscale costs 20 credits per use. Free plan images are publicly visible in the community gallery and not owned by the user. API access is available on paid plans.
Pricing
| Plan | Model | Usage Limits | Price |
|---|---|---|---|
| FreeFREE | Recraft V3 (core generation); standard queue; public outputs; 50 daily credits; Recraft-owned images | 50 daily credits; public images only (visible in community gallery); images owned by Recraft; commercial use with limitations; 3 image uploads/day; no Creative Upscale; no private generation; no priority queue | Free |
| Basic | Recraft V3; full feature access; private generation; Creative Upscale; API access; 1,000 monthly credits; priority queue | 1,000 credits/month; private images; full commercial ownership; Creative Upscale unlocked (20 credits/use); priority generation queue; API access; credits do not roll over; top-up credits available separately (do not expire) | $10/month annual or ~$12/month |
| Advanced | Recraft V3; all Basic capabilities; expanded monthly credits; priority processing; lower per-credit effective cost | All Basic features; higher monthly credit allocation (~2,000–3,000 credits); lower effective cost per credit; all tools including Creative Upscale; priority queue | ~$27/month annual |
| Pro | Recraft V3; maximum individual credits; full priority; team-sharable styles; all premium tools; API access with higher volume | All Advanced features; highest individual credit allocation; maximum priority; team style sharing; API access; all premium tools | ~$48/month annual |
| Teams | Recraft V3; shared team workspace; collaborative Brand Style Libraries; shared credit management; team billing | All Pro features per user; shared workspace; collaborative style libraries; team billing management | ~$30/user/month |
Recraft V3 (core generation); standard queue; public outputs; 50 daily credits; Recraft-owned images
50 daily credits; public images only (visible in community gallery); images owned by Recraft; commercial use with limitations; 3 image uploads/day; no Creative Upscale; no private generation; no priority queue
Native SVG output editable in Illustrator, Figma, Sketch, and Inkscape makes Recraft the only AI image generator that produces production-ready scalable design assets without format conversion; batch icon generation with style consistency covers icon set production workflows; vector anchor point cleanup is required on complex outputs, adding post-production time for intricate vector work.
Brand Style System enables agencies to define client-specific visual identities with reference image uploads and hex palettes, applying consistent style across all generated assets per client brand; Teams plan shared style libraries enable multiple agency members to use the same brand profiles; Pro plan at $48/month provides the credit volume for multi-client asset production at high frequency.
Brand Style System and custom colour palette control enable consistent on-brand ad creatives and social graphics without a dedicated graphic designer per asset; text rendering accuracy covers marketing graphics with readable copy without separate text overlay workflow; Basic at $10/month commercial licence covers solo marketers at an accessible entry price with full ownership and API access.
Basic plan at $10/month annual (20% annual discount) provides 1,000 credits/month, private generation, full commercial ownership, Creative Upscale, and API access covering a freelance designer's full client deliverable toolkit; free plan's 50 daily credits cover evaluation and light personal work without subscription cost; credit non-rollover creates waste in lower-volume months.
Midjourney
Curated aesthetic house style producing strong artistic and concept art outputs; $10–$30/month; no SVG vector generation; no Brand Style System; no text rendering accuracy; no API on lower plans.
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Adobe Firefly
IP-cleared training data with enterprise commercial indemnification; Photoshop and Illustrator native integration; Creative Cloud credits bundled; no native SVG vector generation comparable to Recraft; stronger enterprise compliance.
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Canva AI
Template-first design with social scheduling, publishing, and wider team collaboration; $15/month Pro; no native SVG generation; weaker AI image quality; broader non-technical design workflow.
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Flux
Pay-per-image API from $0.014; open-weight models; no brand style system; no SVG generation; stronger for developer pipelines; no consumer design UI.
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Consider These Instead
Choose Midjourney when aesthetic coherence, curated house style, and artistic quality for concept art, hero images, and creative direction are priorities over Recraft's design-focused vector output and brand consistency — Midjourney's subscription starts at $10/month but provides no SVG generation or Brand Style System. Choose Adobe Firefly when IP-cleared commercially indemnified image generation with deep integration into Photoshop (Generative Fill, Generative Expand) and Illustrator (Generative Shape Fill) is required alongside vector capabilities — Firefly's training data is commercially cleared, addressing IP risk that Recraft's undisclosed training data creates for enterprise use. Choose Canva AI when template-based social media graphic design with a built-in scheduling, publishing, and team collaboration platform is the priority over AI-first vector and brand asset generation — Canva Pro at $15/month provides a broader non-technical design workflow without Recraft's design-specialist depth.