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Semrush

FreemiumSEO Tools Last updated: April 16, 2026

Semrush is a digital marketing platform covering SEO, PPC, content marketing, and AI visibility monitoring for agencies, marketers, and in-house teams.

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Our General Score

8.4/10

Functionality9.0

Features8.8

Usability8.5

Value7.8

Integrations8.5

Reliability8.0

Plans & Pricing

Model

Limited Semrush platform; 10 reports/day; 10 results/report; no full tool access

Usage Limits

10 daily reports; 10 results per report; limited tool access; no rank tracking; no site audit; no Content Toolkit

Use Cases

SEO

9.5

Keyword Magic Tool covers 26B+ keywords; Domain Overview provides organic and paid traffic estimates for any domain; Position Tracking monitors rankings; Site Audit crawls up to 1M pages/month on Business for technical issue detection.

Marketing

9.0

PPC competitor research via Advertising Research and PLA Reports covers paid search alongside organic; Social Media Management and .Trends suite (market share, competitive traffic analytics) extend coverage beyond SEO into full digital marketing operations.

Research

8.8

.Trends suite provides market explorer data, competitive traffic estimates, and brand monitoring across 190+ countries; historical data on Guru+ allows trend analysis back to 2012; AI Visibility Toolkit tracks brand mentions across ChatGPT, Google AI, and Gemini.

Data Analysis

8.5

Looker Studio integration on Guru+ enables cross-tool custom reporting dashboards from Semrush data; API access on Business allows programmatic data extraction into internal analytics infrastructure; Share of Voice tracking measures relative brand visibility across tracked keywords.

Content Creation

8.2

Content Marketing Toolkit on Guru+ includes Topic Research for content ideation, SEO Writing Assistant for real-time on-page optimisation, and Content Audit for measuring existing content performance; toolkit is excluded from Pro, requiring at minimum a $208/month annual commitment.

Platforms

WebAPIBrowser Extension

Capabilities

Context WindowN/A

API PricingVaries

Image Generation✗ No

Memory Persistence✓ Yes

Computer Use✗ No

API Available✓ Yes

Multimodal✗ No

Open Source✗ No

Browser Extension✓ Yes

Overview

Semrush is an all-in-one digital marketing platform with tools spanning SEO (keyword research, backlink analysis, technical audit, rank tracking), paid search (PPC competitor research), content marketing (Topic Research, SEO Writing Assistant, Content Audit on Guru+), and AI visibility monitoring (brand tracking in ChatGPT, Google AI, and Gemini). Plans run from Pro at $117.33/month annual to Business at $416.66/month annual, with a 14-day free trial on Pro and Guru. Only 1 user seat is included per plan — additional seats cost $80/user/month regardless of tier. API access requires Business ($416.66/month) or above. The Content Marketing Toolkit is excluded from Pro, making Guru the minimum for content-focused workflows. Semrush One bundles SEO tools with AI Visibility for teams needing both capabilities in a single subscription.

Pricing

Plans & Pricing

Plan	Model	Usage Limits	Price
FreeFREE	Limited Semrush platform; 10 reports/day; 10 results/report; no full tool access	10 daily reports; 10 results per report; limited tool access; no rank tracking; no site audit; no Content Toolkit	Free
Pro	Full keyword research, site audit, position tracking, backlink analysis; Semrush Copilot AI; 5 projects; 500 tracked keywords; no Content Toolkit or historical data	5 projects; 500 tracked keywords; 10,000 results/report; 100,000 page audit/month; 3,000 queries/day; Semrush Copilot AI; 250 keyword metric updates/month; no Content Toolkit; no historical data; no API; 1 user seat (additional seats $80/user/month)	$117.33/month annual or $139.95/month
Guru	All Pro features; Content Marketing Toolkit (Topic Research, SEO Writing Assistant, Content Audit); historical data to 2012; Looker Studio; 15 projects; 1,500 keywords	15 projects; 1,500 tracked keywords; 30,000 results/report; 300,000 page audit/month; 5,000 queries/day; Content Marketing Toolkit; historical data to 2012; Looker Studio integration; multi-location tracking; 3 scheduled PDF reports; 1 user seat; no API; no Share of Voice	$208.33/month annual or $249.95/month
Business	All Guru features; API access; Share of Voice; white-label reports; 40 projects; 5,000 keywords; 1M pages/month audit	40 projects; 5,000 tracked keywords; 50,000 results/report; 1,000,000 page audit/month; API access; Share of Voice; white-label reporting; extended limits; 1 user seat	$416.66/month annual or $499.95/month
Enterprise	All Business features; SSO; unlimited data; custom solutions; dedicated account manager	Unlimited projects and keywords; dedicated support; SSO; custom solutions	custom pricing
Semrush One Pro+	SEO Guru + AI Visibility Toolkit bundled; 100 AI prompts/month	—	$299/month
Semrush One Advanced	SEO Business + AI Visibility + extended AI limits bundled	—	$549/month

Key Features

Keyword Magic Tool covering 26B+ keywords with search volume, difficulty, CPC, and SERP feature data across 190+ countries
Domain Overview providing organic and paid traffic estimates, top keywords, and competitor identification for any domain
Position Tracking monitoring daily ranking changes across mobile and desktop for specified keyword lists and target locations
Content Marketing Toolkit including Topic Research, SEO Writing Assistant, and Content Audit (Guru plan and above)
AI Visibility Toolkit tracking brand and competitor mentions in ChatGPT, Google AI, and Gemini via 271M+ prompt database
Site Audit crawling up to 1 million pages per month for 140+ technical SEO issues on Business plan

Pros & Cons

Pros

PPC competitor data — Advertising Research, Ad Copies, and PLA Research — provides paid search intelligence alongside organic SEO in a single subscription, eliminating the need for a separate tool like SpyFu for teams running both organic and paid campaigns
Content Marketing Toolkit on Guru bundles Topic Research, SEO Writing Assistant, and Content Audit tools that would cost $100–$200/month separately as standalone content tools — making Guru a cost-effective upgrade for content-driven teams
14-day free trial on Pro and Guru plans (7-day standard, 14 days via partners) allows genuine evaluation with full feature access before committing to annual billing
Historical data back to 2012 on Guru+ enables long-term trend analysis for established domains tracking how algorithm updates and competitor activity have affected rankings over multi-year periods

Cons

Only 1 user seat is included on all plans including Business — each additional user costs $80/user/month, meaning a 5-person team on Guru pays $208/month + $320/month for seats = $528/month actual cost versus the advertised $208
API access requires Business at $416.66/month — the $110/month premium from Guru to Business primarily unlocks API and Share of Voice, which are overkill for teams whose primary need is additional projects or keyword tracking headroom
AI Visibility Toolkit is a separate $99/month per domain add-on that is not included in standard plans; teams wanting AI search visibility monitoring must either pay the add-on or switch to Semrush One, which is separately priced
Content Marketing Toolkit is excluded from Pro — freelancers and solo marketers who start on Pro consistently report needing to upgrade within 1–2 months once content deliverables require Topic Research or SEO Writing Assistant

Who It's For

Best For

In-house marketing teams and agencies on Guru ($208/month annual) running both SEO and content marketing workflows who need Content Toolkit, historical data, and Looker Studio reporting in a single subscription
Digital agencies managing 5–40 client sites on Business ($416.66/month annual) who need API access, Share of Voice tracking, and white-label PDF reports for client delivery
Marketers tracking brand and competitor visibility in AI-generated search results who need the AI Visibility Toolkit or Semrush One's bundled approach
Solo practitioners and freelancers on Pro ($117.33/month annual) managing up to 5 client projects who primarily need keyword research and technical auditing without content tools

Not Ideal For

Teams of 3 or more users for whom the $80/user/month additional seat cost makes Semrush's total price significantly higher than competitors like Ahrefs or SE Ranking that include more seats per plan
Users who prioritise backlink data freshness — Semrush updates backlink data less frequently than Ahrefs' 15–30 minute refresh rate, making Semrush a secondary tool for teams focused on real-time link monitoring
Budget-constrained users who primarily need keyword research and rank tracking at the lowest possible cost — SE Ranking's Core plan at $65/month annual provides comparable functionality with a 14-day free trial and more generous keyword limits
API-dependent workflows below the Business tier — Pro and Guru users requiring programmatic data access must pay the $207/month upgrade to Business, making Ahrefs Standard ($208/month) with its included API units more cost-efficient

Audience Scores

Marketers9.2

Guru at $208/month annual provides Content Marketing Toolkit, historical data, and Looker Studio integration for in-house marketing teams managing content strategy and SEO; Semrush Copilot AI is included on all paid plans and provides AI-powered recommendations across keyword research, site audit, and position tracking workflows.

Agencies9.0

Business at $416.66/month annual covers 40 projects, 5,000 tracked keywords, API access, and white-label PDF reporting for multi-client portfolio management; the $80/user/month additional seat cost makes Business plans significantly more expensive for agencies with 3+ team members accessing the platform.

Freelancers8.0

Pro at $117.33/month annual covers 5 projects and 500 tracked keywords — sufficient for freelancers managing up to 4 client sites plus their own domain — but the absence of the Content Marketing Toolkit means freelancers with content deliverables must upgrade to Guru at $208/month within the first few months.

Enterprise8.5

Enterprise plan offers SSO, unlimited data, and dedicated support for large organisations; Semrush One Advanced at $549/month bundles SEO Business tier with AI Visibility for enterprises monitoring brand presence across AI-generated search results in ChatGPT, Google AI, and Gemini.

Use Cases

SEO

9.5

Marketing

9.0

Research

8.8

Data Analysis

8.5

Content Creation

8.2

Consider These Instead

When Not To Choose Semrush

Choose Ahrefs when backlink monitoring with 15–30 minute data refresh, Content Explorer for link building prospecting, or LLM Visibility tracking are the primary requirements — Ahrefs' Standard plan at $208/month matches Semrush Guru's price while including Content Explorer and more granular backlink data, though it lacks Semrush's PPC intelligence tools. Choose SE Ranking when comparable SEO functionality — rank tracking, site audit, keyword research, and white-label reporting — at $65/month annual with included seats and a 14-day free trial is the priority over Semrush's database breadth and PPC data. Choose Moz Pro when Domain Authority as a credibility metric is required for client reporting, the platform is being evaluated for beginners, or a 30-day free trial is needed before financial commitment.