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Frase is an AI SEO and GEO platform for content teams combining SERP analysis, automated content briefs, real-time content scoring, and AI visibility tracking.
SEO
9.5SERP Analyzer extracts competitor headings, common questions, topic gaps, and word counts from top 20 Google results in seconds; real-time content scoring measures semantic topic coverage against competitors while writing; Content Opportunities identifies ranking pages in positions 5–20 for targeted optimisation without requiring additional keyword research.
Content Creation
8.8Automated content brief generation produces structured outlines in approximately 30 seconds from a single keyword input, replacing 60–90 minutes of manual competitor SERP analysis; the AI writer drafts sections within the same interface, though output quality requires human editing for tone, accuracy, and unique insights.
Marketing
8.8GEO AI visibility tracking on all paid plans monitors brand and content presence in ChatGPT, Gemini, Perplexity, and Google AI Overviews — providing data on which content earns AI citations alongside traditional Google ranking tracking for a dual-channel visibility view.
Research
9.0SERP Analyzer surfaces questions from Google People Also Ask, Reddit, and Quora alongside competitor structural data, providing a comprehensive content research layer that would require separate visits to multiple platforms to replicate manually; all research integrates directly into the content editor for single-workflow operation.
Automation
8.0Frase Agent's 80+ skills automate research-to-brief-to-draft workflows in a connected sequence; API and MCP access on all paid plans enable teams to integrate Frase content workflows with CMS and publishing pipelines; direct WordPress and CMS publishing reduces manual export steps.
Frase is an SEO content platform trusted by 50,000+ teams including Coursera, GitLab, Oracle, and Thomson Reuters. It combines SERP analysis of the top 20 Google results, automated content brief generation (~30 seconds per keyword), real-time SEO and GEO content scoring, Content Opportunities for identifying quick-win pages ranking positions 5–20, site audits, GEO AI visibility tracking across ChatGPT, Gemini, and Perplexity, and an AI Agent with 80+ skills. All paid plans include unlimited AI writing, full feature access, API and MCP access, and brand voice profiles. Plans differ by article volume, seats, and domains. Starting at ~$39/month (Starter) with a 7-day free trial. AI writer output is generic and documented as requiring human editing for final publication quality.
Pricing
| Plan | Model | Usage Limits | Price |
|---|---|---|---|
| Starter | Frase Agent v2026 with 80+ skills; current LLMs for AI writing (GPT-4o and Claude Sonnet via integration); proprietary NLP for SERP analysis and content scoring; GEO tracking on 2 AI platforms; API and MCP access | 1 user seat; ~10 AI-optimised articles/month; full Frase AI Agent (80+ skills); SEO + GEO content scoring; site audits; GEO AI visibility tracking (limited platforms, ~2); Google Search Console integration; brand voice; API and MCP access; add-on articles purchasable at ~$3.50/document | ~$39–49/month, 7-day trial included |
| Professional | All Starter AI capabilities; expanded GEO tracking (more AI platforms); larger article and audit volume; full team collaboration; shareable document links | Multiple seats; ~40 articles/month; expanded audit pages; more AI platforms tracked for GEO; shareable links for client collaboration; team features; add-ons available | ~$99–129/month |
| Scale | All Professional capabilities; full GEO visibility across all tracked AI platforms; maximum article, audit, and domain limits; multi-seat agency workflow | Agency/large team tier; 100 articles/month; 1,000+ audit pages; multi-domain tracking; full GEO AI visibility across all platforms; expanded seats; add-ons available | ~$199–299/month |
| Enterprise | All Scale features; custom configurations; dedicated support; custom API integration | Custom seats, domains, volumes; dedicated support; custom integrations; white-glove onboarding | custom |
Real-time dual SEO and GEO scoring in the content editor keeps both Google and AI platform optimisation goals visible simultaneously while writing; Content Opportunities surfaces existing pages ranking 5–20 for quick-win optimisation campaigns without additional keyword research investment; Google Search Console integration pulls live site ranking data directly into the Frase interface.
Professional plan's shareable links allow clients to view and interact with content briefs without a Frase login — covering agency-to-client handoff workflows; multi-domain and expanded seat options on Scale cover multi-client content operations at $199–299/month; article volume add-ons at ~$3.50/document allow flexible scaling without plan upgrades.
Starter at ~$39/month bundles SERP research, content briefs, real-time content scoring, AI writer, GEO tracking, and site audits into a single tool that replaces separate subscriptions to SEO tools and standalone AI writers; 10-article/month allocation covers consistent solo creator output at a lower combined cost than Surfer SEO ($99+) plus a separate AI writing tool.
7-day full-feature trial (no credit card) covers genuine evaluation of Frase's brief generation and scoring workflow before committing; Starter at ~$39/month gives solo freelancers complete SEO research, brief, scoring, and GEO tracking without the per-seat cost escalation of team-tier tools; article volume limit of ~10/month may require add-on purchases for freelancers serving multiple clients simultaneously.
Surfer SEO
Stronger technical NLP content scoring and data visualisation; weaker AI writing generation; tighter Jasper integration; starts at $99/month; no automated brief generation matching Frase's speed.
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Clearscope
Simpler writer-facing content grading with shareable links; more accurate topic scoring; no AI writing; significantly more expensive; better for enterprise editorial teams with non-technical writers.
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Writesonic
AI SEO writing with comparable GEO tracking; Ahrefs integration; less focused on SERP brief quality; $39–$399/month; positions as GEO visibility platform rather than research-first content tool.
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Ahrefs
Comprehensive SEO research platform used alongside Frase for backlink analysis, keyword difficulty, SERP position tracking, and competitive research beyond Frase's SERP content analysis scope.
Semrush
Full SEO suite used alongside Frase for keyword research, technical audits, and rank tracking that complement Frase's content brief and optimization focus.
Consider These Instead
Choose Surfer SEO when technical NLP data visualisation, deeper content scoring granularity, and tighter integration with Jasper for long-form AI writing in a single workflow are priorities — Surfer's content editor provides more detailed NLP term analysis than Frase, though at a higher starting price ($99+/month) and without Frase's automated brief generation speed. Choose Clearscope when enterprise teams need the simplest possible writer-facing content scoring experience with a shareable grading link and no complex interface — Clearscope is more accurate for grading and easier for non-technical writers, but provides no AI writing and is significantly more expensive. Choose Writesonic when GEO AI visibility tracking combined with keyword research from Ahrefs integration is the priority for smaller teams — Writesonic Professional at $199/month includes comparable GEO tracking with AI article writing, though at a higher price point than Frase Starter for content-only workflows.